Objective
Raggeek’s objective is to serve a Hip-Hop and R&B fans
the latest information about upcoming artists. It will also get music producers
and music labels to discover new talent on from the magazine.
The title of my publication will be RAGGEEK which is related
to people who are music freaks. I had created other names for magazine such as:
- No Label
- Music Geek
- Ragtime
- Rag music
- DOPE (a form of colloquial language)
· - VYBZ
I chose RAGGEEK as it’s different and creative in compare to
other magazine mast heads. I wanted a name that will appeal to young people and
possibly make up a new slang word that will start a new trend. The word ‘RAG’
came from the word ‘Ragtime’, which is another word for music. I used this word
as it sounds like a word that the black community will use. I then decided to
remove the word ‘time’ and replace it with the word ‘geek’ – the word ‘geek’
means a person with an eccentric devotion to a particular interest e.g. a
computer geek. Raggeek together adds meaning to the masthead and a connation to
it.
Chosen Musical
Genre
My chosen music genre is Hip house, which is mixture of
house music and hip-hop. This is a new type of genre which has a growing
popularity in the United States in the early 2010s.The style rose to prominence
during the 1980s in New York and Chicago. However, in the UK, the first
officially credited hip house track was 1987's ‘Rok Da House’ by UK producers
the Beat masters featuring British female emcees the Cookie Crew. I chose to do
this genre as this genre is not noticed that much as well as the more popular
genres in hip-hop. The type of artists I will include in my magazine will be
Azealia Banks, Queen Latifah, Fast Eddie etc (who are apart of Hip-House.) In
my magazine will add updates of recent interviews of music artists.
What makes my
magazine different?
I had spent a long time trying to answer this question. I
wanted my magazine to be unique from others expect the fact that there isn’t a
Hip-house magazine. First, I had wanted my magazine to be different by,
including information of music sensations and most viewed artists on youtube
within the genre hip-house however, anyone people can find out the most viewed
acts on youtube act by looking at their homepage. After doing my research on
that idea, I had changed my mind about it and thought that I can make my
magazine different by providing information of hip house battles. This idea
will encourage artists to take part in the event in order to get discovered by
record labels/producers that may read the magazine. I will also provide their information so that people can
check their music out on sites, for example Youtube which is the most well
known video sharing site to discover new talent.
Design Features
The design features that may be used in my magazine:
Semiotics
– semiotics include denotation and connation.
Denotation will give the audience an obvious meaning (what you can
see)
Connation will have a hidden meaning (symbology)
A large and bold mast head which can be seen from a long
distance – if the mast head or front cover can be seen from a long distance, it
can grab the audience’s attention to go closer to the magazine to see what’s
interesting about the magazine that caught their eye.
Images will be on the front cover, contents page and double
page spread. There should be a form of constancy, whether it’s the size of the
images used, font size and colour scheme.
There will be a colour scheme inside the magazine, preferably the
colours used in the primary colour wheel. Using a colour scheme shows a form of
professionalism, it serves a mean of communication medium. A colour scheme also
helps improve presentation and advertisement.
The publishing
company
A well suited publisher would be Bob Guccione’s company, who
publish Spins’ magazine. The company publish different types of genres due to
the fact of their previous genre they used to publish.
Target Audience
I had done research on the magazines Rolling stones and Spin
about their target audience and their popular age group that reads their
articles. The most popular age group that read their magazine is from 16- 30.
I’m going to aim my magazine at both genders and at middle
class people who are able to buy the magazine and who are more likely to buy
it.
My chosen masthead is the image shown on the left. I had chosen this particular masthead as I wanted something simple and easy for viewers to read. I've decided to add the colour red as my background for my masthead so that the masthead looks 3D and gives a bold effect.
